The Bata Shoe Organization was founded in 1894 by Czech businessman Tomas Bata in the city of Zlin, what was then Czechoslovakia. Coming from a family of shoemakers with a long heritage of eight generations and over three hundred years, Tomas Bata capitalized on knowledge, expertise and skills to propel his newly founded company forward. The introduction of factory automation, long distance retailing and modernized shoe making ensured the profitability of the company from the very beginning. It is now the world’s largest manufacturer and marketer of footwear operating across the globe.

Since its founding, Bata has been at the forefront of innovation; not only in the production and design of new styles, but in the creation of business models that permit a quick response to the ever-changing wants and needs of our customers. As a result, Bata enjoys a long history as a leading manufacturer and retailer of quality footwear, and proudly serves some one million customers each day.

Today the Bata Shoe Organization is a sprawling geo-centric company encompassing operations in more than 70 countries around the world. It serves over 1 million customers per day, employs more than 30,000 people, operates more than 5,000 international retail outlets, manages retail presence in over 70 countries and runs 27 production facilities across 20 countries.

Bata’s reach is worldwide; its presence is local. Our novel international manufacturing structure allows Bata facilities around the globe to respond to the unique needs and wants of local customers. As a result, Bata is honoured to be a local company in every country it serves. Bata continues to be guided by the same core principle it has followed for over one hundred years: to know its customers and to create the best possible products to meet their needs.

For Bata, the shoe industry has been a lifelong family passion, requiring hard work by a close-knit, determined team, listening to our consumers' needs and understanding how best to satisfy their requests. It is this desire to continue to offer the best products and services that help keep us at the forefront of our industry.
Bata believes in pushing boundaries, in going the extra mile. We take pride in recognizing and rewarding excellence, promoting a 'can do' culture throughout our organisation. This is true of our products, our services and our personnel. We know that different customers have different needs, and it is our aim not only to satisfy but to exceed them, building intrinsic value into every product we make.
Courageous Innovation has always been the cornerstone of our company, from the canvas shoes Tomas Bata proposed when everyone else in Europe was selling leather or wood, to the pioneering expansion to new continents starting in the 1930s.
At Bata we believe that we are part of each community in which we operate. This means supporting our consumers, teams and the community itself, as well as providing opportunities for personal and professional growth. As a truly global Group, we work across diverse cultures, and believe that each of these should be respected.
Our founder, Tomas Bata, understood that in order to do a job well, we must lead by example. We have never forgotten our founder's words, and today we still hold the same beliefs to be true. The decisions we take are made with our long-term future in mind, not for immediate gain.